Skip to content

On-page SEO or on-site SEO is the web pages optimization practice geared towards improved organic traffic and website’s search engine rankings. It involves optimizing elements on your site as opposed to external links from social media attention, other websites, or marketing activities known as off-site SEO.

You can achieve this by optimizing the content on your website and the HTML source code of pages.

Professional SEO web design service photo by Cheap Website Design company

Why On-Page SEO is Important

The on-page SEO has different SEO elements that can be controlled to your advantage. They include the quality and technical issues of your content. The on-page SEO is vital because it contributes to higher search rankings, increases your website’s traffic and conversions.

On the other hand, on-page SEO takes time before you can see tangible results. When strategy picks up, you will notice improved sales, online rankings, and visibility in the search engines such as Bing, Google, and other search engines.

On-Page SEO Factors to Optimize

High-Quality Content

Content is the foundation of a thriving on-page SEO strategy and business. On-page SEO influences the success of content marketing; thus, your content should be of high quality to grow your business and drive traffic.

The content should have specific keyword phrase components like long-tail. An in-depth content attracts long-tail searches, thus increased traffic. Therefore, the post should have particular keyword phrases that indicate the customer’s urgency and positioning. The search engine will rank well for providing content that helps users solve their problems.

Therefore, provide content that is useful, practical, and valuable. To achieve this, the material should be well written, enjoyable to read, has users in mind, easy to share, can solve a problem and is optimized with a high-volume keyword.

Right Set of Keywords

Having multiple pages with a targeted keyword can be disastrous to your on-page SEO. Keyword cannibalization should be avoided because it’s a form of competition that should be identified and resolved.

Instead, each page should have text content discussing the page’s topic. They should be placed strategically and harmoniously on each page of your site to help the search engine recognize and rank it appropriately.

Keywords research tools such as and KeywordsFX are essential tools that can help you discover what potential customers are looking for. Long-tail keywords have 3-4 words and have lower monthly search volumes as well as competition. Thus, it’s easier to find out the long-tail keywords search intent for they are more specific.

Meta Description

The meta tags are an essential optimization point, for they explain what the page is all about. The meta description is placed in the SERPs below the page title. Google maintains that the element does not influence the rankings; however, better descriptions do help. The meta description can help improve the click-through rate (CTR), the perception about your website, and the quality of the result.

Title Tag

It’s an HTML tag that is found in the head section of the webpages to offer an initial clue as to what the page is all about.

The title tag is featured highly in the search engine results and appears as a clickable link in addition to the browser window.

The element alone has minimal influence on the organic rankings, and that is why most site owners ignore it. However, not having a title tag or having one that is poorly written or duplicated can negatively affect the SEO results.


URL is the address for your site’s pages on the internet. A proper URL has a brief description of the page’s topic. It can incorporate the exact location if your website has multiple locations. The URL should have your keyword rather than a series of jumbled numbers, for it helps users to understand your page topics and makes it easier to navigate the site.

Thus, have a clean, organized URL that will play an integral part in your on-page SEO, for it improves your ranking in the relevant search results and enhances your site’s architecture.

Heading Tags

Heading tags such as H2, H3, H4, improves readability for they break up content. Thus, readers can skim your content and find the details they are looking for when you use heading tags.

Make sure you add the core keywords or related words on the headings to offer the search engines more context about your page. For instance, the H1 tag should have your core keyword while the other tags can have the core or related keywords.

Image Optimization

It’s important to add images on your webpages, for it makes them more appealing. Still, you can avoid some images because they slow down your website.

Therefore, optimize your images appropriately, for they are a valuable on-page SEO asset. Images offer better user experience and additional ranking opportunities because they appear on Google image search and provide faster page load times.

Thus, please don’t use images as an afterthought.  Incorporate them in your content, alt text and descriptive titles should be provided.

Internal Linking

Web content optimization with WordPress

Another on-page SEO essential factor is the internal linking of the pages on your website. The strategy helps users to explore your site and discover additional content that is valuable to them. Lack of internal linking hurts your conversion rate.

You can use internal links to enhance your on-page SEO by connecting the existing content to the new posts. That means that each new page should have links related to the relevant existing content on your site.

User Engagement

On-page SEO will offer you half of what is required while the other half is provided by good user engagement. You want the visitors to continue viewing, interacting, and coming back for more content.

However, retaining engaged users is not an easy task, but it can be achieved through improved site speed and content optimization, among others.

SEO writing attracts both users and search engines. Its content goes beyond filling in the blanks and the keyword research. It involves providing content that is of high quality, relevant, and substantial. Cheap Website Design can help you create such content, thus increasing your site’s visibility, search engine rankings, and traffic. You can contact them for a quote and more suggestions.

Leave a Comment